Monday, 30 August 2010

Research planning: Websites

I have been studying three different artist's websites to see what they feature on their websites, and how they promote and relate their website design to their music. Looking at three different artist's websites will help to create my ideas and how i would design my website for the unsigned artist, this way i can see what i need to include and how i would advertise their music and keep the artist's image/theme on the page.
If we do create a website for the unsigned artist that Grace and I are making a music video to, we have researched and collected ideas which would help us to create and design the website to the visual style of the artist which we have created.

Eminem
Eminem's website is http://www.eminem.com/, this website address is a simple and easy way to remember and access the site as it simply the artists name, so it is hard to forget the website address.
In the Top Left hand corner in big, Eminem features his Brand Logo of his name with the backwards "E", this signifies that his audience are on the right website and that they know it is him due to the branding.
On the Home page Eminem has had his website designed to keep with the urban theme of the sky-scrapers, this is how Eminem has been able to promote and keep to the theme of his most recent album "Recovery", like the digi-pack design for the album the font colours are also kept white and red relating the name "Recovery" and the colours of emergency services. Also featuring on the home page are videos of behind the scene shots of "Love the way you lie" and "Not Afraid" which gives the audience and fans an insight of what Eminem does and how they film.
At the very bottom of the home page there are the logos of record companies such as "Shady" and "Goliath" this indecates the small advertismenet of the companies.
On the collumns to the right it indecates what social neworking sites (using the logos of the networks sites) you can find Eninem on for example Facebook, Myspace and Twitter.
Also featuring in the right hand collumn is a adevertisement for Eminems "HiP Hop Channel" advertising that its commercial free and is all day, seven days a week. It also says that when you sign up for it the first thirty days of the channel you get free.
At the top of the collumn you have the new song Eminem has brought out, "No Love", which has the "iTunes" button undernieth indecating where you can purchase the song online, legally.
At the Top of the Home page you can click on other pages on Eminem's website such as News, Albums, Videos, Events, Community and Store which fans can access easily is they want to look for Eminem's concert or tour dates, watch his music videos easily online, buy promotional merchandising and keep up to date with the latest news about Eminem.
You can sign up on Eminems website as a fan and recieve newsletters ect. This also helps Eminem to see how many fans he has attracted, and if he can retrieve any ideas and wants that the fans might want him to do for a next song or music video.


Kiss
Looking at Kiss's website, http://www.kissonline.com/ , their theme has been set along the heavy rock theme, as they have used the design and photographics of fire as the background continuing with the rebellish reputation the band have created for themselves. Also behind the branding of the bands name are bright rows of stage lights creating the idea of exciting, outgoing, head bopping ideas which signifies the bands songs and attitudes.
At the top there is a photo of the four members in the band on the right next to their brand name, where their audience can identify the band easily, for ressurance of the right website.
To the left collumn of the website there is a "Dr Pepper" sponser advertisement for way to find out about the tour dates which Kiss will be holding. Beneith that a small list of what social networks Kiss have joined for their fans to find and add them if so. This makes it easier for Kiss to see how many fans they have and what ideas and wants their audience might imply.
To the right of the home page there are advertisement for contests which their fans can compete in to win a guitar signed by Kiss, this is a good way to promote themselves and for their audiences to get involved with the band and entertainment.
On the Home page middle section you will find posts of fans which have taken photos of themselves dressed in the Kiss style with the face paint, youw ill also find a post about when Gene Simmons is going to be on Candian TV and other posts to do with one of the members of the bands birthday and other news updates with their audience can find.
At the top of the homepage under the bands branding and picture, there is a banner going across where you can enter different pages of the sites such as news, tours, Kiss army, letters, history, multimedia, Links and Kiss shop, this way their audience can find out what the band is up to and buy prmotional merchandise from the website. Also the fans can read about the history Kiss have had and general knowledge of the band.
On the website you can sign up to become a member of the Kiss fan, this again signifies to the band how many fans they have.






Florence and the Machine
On home page of Florence and the machine website, which is www.florenceandthemachine.net/, when you enter the site, automatically a music video to the right is Florence and The Machine playing "You Got the Love" so her audience and fans can immidiately listen and visually see the music video, it also shows other music videos which Florence and The Machine have made after the first music video. This has the audience involved straight away with the artists songs.
Looking on the website there is a very unique and indifferent theme to the website, which has been influenced by the style in which Florence and The Machine is dressed and comes along as. As the side labels down the side where you can click to go onto other pages of the website they have been featured on what looks like lungs made out of material, which act real by expanding as if they are breathing, this adds to her abnormality, it is also been influence by the name of one of her albums "Between two Lungs".
In the middle section at the top beneith the advertising banner, is a music player which can select what the audience wants to hear on the music video to the right of the page. Beneith that is the "Florence and the Machine" Brand logo for the audience to be able to signify if the website is the correct site. There is a Picture of Florence and the Machine below for her audience to be able to recognise her straight away.
Under the Picture of Florence and the Machine is the news and blog section in the middle, where you can see the latested updates about Florence and the Machine, this makes it easier for her audience to access the information, and for her audience to keep up to date with up coming events.
Futher down the home page, at the bottom, to the right had corner, is the record labels logo in small so people can idenitfy who she records with and also their way of advertising themselves but only slightly.
To the bottom of the right hand collumn there is a logo signifying that Florence and the Machine got voted as part of "Albums of the Year" by "Barclaycards Mercury Prize"

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