I researched Britneys Spears methods of promotion on the official website www.britneyspears.com. I found that britney has created and released a application which can be downloaded onto the iPhone or iPod Touch, this is easy for her target audiences to access and download the application where her audience can keep up-to-date with all the latest news about Britney and your able to hear preveiws of the her music and even pretend to take photos with her. Although it is a good way of promoting Britneys music it also may be limited to some of her target audiences who do not own one of the devices, so they are not able to download the app.
You can listen to Britneys music on www.myspace.com aswell where you can listen to some of her songs before buying her album or single, if makes it easy for her target audiences to access her music easily.
Britney has featured lots of items to promote herself and her music to her audience, as she has released several perfumes, a charm bracelet which has circus features from her album "Circus".
These are good ways of promoting herself and her music as it grabs her target audience which is mainly young girls, she has done this very well as she has made her promotion items to be major girl accessories like her perfumes, braclets and clothing which young girls are drawn to.
Britney became very successful as she became a role model for young girls and her music was extremely popular to her global audience.
Take That:
I looked at the way "Take That" have promoted themselves and their music to the public. I found on the website www.takethat.com a "Take That" beach ball which is something really different to come across, and a good way to promote themselves dure to the fact it's summer and people would be either going to the beach or on holiday where they can use the beach ball. They also sell clothing such as t-shirts and sweatshirts.
"Take that" did their own red nose, for the charity event "Red nose day" this helped with their popularity as they involved themselves in a charity case showing their kindness which gave them global awarness, esspecially as the money went to charity aswell. They had tea-towels designed and mugs which are useful in everyday life, they also have made an irish flag mug with the "Take That" logo.
"Take That" also are signed up on Twitter and myspace where their audiences which is mainly women can access and keep up-to-date with the latest news of "Take That" and hear previews of their music. These are good ways of promoting themselves as their fans who are more middle aged women can buy their promotion items which are aimed at them for example the tea-towel.
They became very successful as their music was brillant but also they became UK hotties where women adored them for their bodies and looks aswell as their music.
Eminem:
I have visted the eminems offical website, www.eminem.com, and saw they way he promoted himself and his music to the public.
Eminem has used one of the most popular ways of self promotion by posting his music videos onto the website and even "behind the scene shots" of the videos, where his audience are able to access the music quickly and easily but also be able to see what they do in eminems videos aswell, giving them a closer view of what happens.
Eminem has features himself onto social sites like facebook, so he is able to keep them up-to-date on his news and also to collect as many fans as possible, he also is on myspace where you can listen to some of songs from his albums and to give your view on the songs which helps Eminem with his public feedback.
There is a advertisement on Eminems website at the bottom where it says about eminem having a "Uncensored Hip-Hop channel commercial free" where you can click on it and subscribe a free trail, this is a good and new way of promoting his music and himself out to his global audiences.
There is a online store on Eminems website where he does clothing such as t-shirts, and hoodies. You can also see which albums are out on the website and up coming events.
Eminem has become successful as approaches his audience which would be teenage boys in the way they would expect to be approached, as he has sold clothing which they would wear which are in similar style in what he would wear due to his influence of dress sense.
I think researching the above different ways of promotion idea i think the most successful ways of reaching their auidences directly is the websites where they can listen to previews or full music videos on their offical websites which shows they want to make their audiences aware of their new releases. I also think making clothing and accessories also help to promote themselves as their fans will be influenced by their dress senses or their attitudes and releasing items which they know are similar and relevant to the artist it will persuade their auidences to buy and support them.
I am not sure if the application for the iPhone and iPod touch is not very successful which Britney spears has created, as it's limited to some of her audiences who don't have the devices, but it would be successful for her fans to download who have the devices.
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