What is a Music Video?

Definition of Music Video

A music video is when visuals are used to match the song either interpreting the lyrics or featuring the artists at concerts. Music Videos usually include quick cuts, stylization, faniciful and erotic imagery and even the use of computer graphics can be features in the videos.
Music videos can bring across the style and reputation the artist wants to achieve aswell as a visual entertainment.

When Music videos were introduced
Music Videos were introduced in the early 1980's. MTV cable network introduced the idea of a music video in 1981, the videos became more and more popular throughout the 80's, influencing artists create music viedos for their songs.
In the 1990's hundreds of music videos were being made, differing from traditional to rock music, heavy rock bands to hip hop artists.
Throughout the years music videos have become more popular and well known. In todays world near enough every famous artist and unsigned artist have created a music video for their songs.
The music videos have now been well known to not only promote songs but have influenced advertising, television, film and culture through the videos.

Who are they aimed at?
Music videos were mostly for the young generation and teenagers, for them to idolis their favourite artists more by using the visuals aswell as the songs and for them to visually see the artist on TV rather than just hearing them on the radio and seeing them in concerts.
Although they are mostly directed at the young generation and teenagers, ballads and soft rock have also created music videos, widening the audience to the older and more maturer people.

Different types of Music Videos
There are three types of music videos, narative, concept and performance.

Narrative
A narative based video is a video showing a visual storyline which relates to the lyrics and what song is about.
The video bellow is a example of a narrative based video.


Concept
A concept based video is a random concept of visual footage which can been randomly created for the music. The visuals have no relation to the lyrics of the song or to the artist.
The video bellow is a example of a concept based video.


Performance
A performance based video is a visual of the artist or the band playing the music either recorded in a studio or filmed at their concert.
The video bellow is an example of a performance based video.