Goodwins Theory

Andrew Goodwin came up with a theory for music videos. The notes bellow are what I made for a short summary of his theory.

- A relationship with the music and the visual motion movie. The visuals trying to illuminate, amplify and contradict the music. The editing can be influenced buy the pace or tempo of the music video.

- Music with a particular genre may have their own style of music video or iconography, for example a heavy rock band making their music video of them on a line stage performance.

- Record companies are demanding that music videos include lots of close up shots on the main artists or vocalists.

- The artists can create a star iconography throughout their videos, which can then become their stage image aswell as music video image, for example Lady Gaga uses obscene videos but also on stage her style is still inappropiate style and unique.

- There is a good chance that videos use intertextual references to either music videos, films or Tv texts.

- In some music videos there is references to voyeurism , esspecially for treatement towards women, but also in the terms of systems looking, this is by use of the cameras, shots also screens withon screens.


How goodwins theory can influence Our Music Video
Goodwins theory can help us to figure how we are going to base and structure our music video. We can use Goodwins theory in our production as we can relate the genre and style of music to visual motion movie to go along with the song we choose. If the music is indie type we will base it on something more orangic themed with ideas of natural colours and scenery so the music matches the visuals.
When editing the production together we will focus on the tempo and pace of the music matching it with the editing so it fit in with one another like Goodwin has says, this will make the visual and music combine together easier for the audience to understand and watch. We cna also match the visual with the lyrics for it to link with each other. Creating a narative music video.